Engage Magazine: Our December Issue Is Now Online!
The past few years have presented a plethora of obstacles and challenges that have made today’s market climate a difficult one to navigate. At Engage Sales, our mission has always been to enable our community to overcome tough market conditions and drive growth by showcasing examples of best practices from world-leading organisations.
Taking a case in point, we held our Future of SalesTech Conference earlier this year, inviting experts from Microsoft, LinkedIn, Virgin Active, Getty Images, Adobe, and others, to share how they are staying ahead of the curve. What is more, we conducted interviews with sales leaders from around the world to hear how they are preparing for the future. In this publication, we are now sharing the key highlights from our events and interviews as we look back at the past 12 months.
Time and time again, sales leaders shared that the buyer journey has become more complex than ever before. As a result, we need to do more to attract and retain our customers. To do so, organisations must first and foremost invest in their teams.
Since the beginning of 2023, I have been interviewing Sales Enablement professionals from around the world to find out what they view as today’s challenges and what they predict for the future. In this issue, we bring you an in-depth analysis of the current (and future) state of enablement, with advice from experts in the field.
Most of the interviewees shared the same view: sales enablement needs to be seen as an integral, strategic function rather than a nice add-on that provides training.
In the pages of this issue, we are also underlining the importance of gaining sales qualifications and credentials that will enable you to build trust. This is explored in an interview with Dr Grant van Ulbrich, Global Director of Sales Transformation at Royal Caribbean Group, and an exclusive feature by Andrew Hough, Founder of the Institute of Sales Professionals.
Lastly, our December issue features advice from Forrester’s VP Group Director, Srividya Sridharan, who explains how B2B marketing, sales, and product can align to drive growth in 2024.
As the Editor of Engage Sales, I would like to thank our contributors and everyone who took part in the creation of this magazine.