Skip to content

Mastering AI and ChatGPT for Sales

3 minute read

By Phil Hobden

AI and ChatGPT have taken over the world. No not in a Terminator way (well not yet anyway) but in terms of how we work and interact with potential customers, AI is growing in prominence fast. AI is not just a tool for marketing or product... sales can use the power of AI as well to ensure that we are ahead of the curve.

In fact, a few weeks ago, I was pitched an AI tool that profiles your buyer and uses ChatGPT and AI to write personalised sales emails to them – a real next level sales enablement tool.

One of the best examples of AI that salespeople can use is, of course, the forementioned ChatGPT. It’s free, simple to use and easily accessible. A winning combination. So, let's dive into some exclusive tips that will propel your sales performance and adopt this new technology...


ChatGPT can be a sales magician with endless possibilities. Why not start by generating sales pitches using AI Driven customer insights... a great way to kick off a new sales conversation!


No more dull or ‘heard that before’ icebreakers! ChatGPT can offer you creative ideas that you can kickstart conversations with. Inject humor (that is tailored and relevant), share intriguing facts, or most powerful of all, comment on recent industry trends to capture your audience's attention and position yourself as an expert in your field – keep them engaged from the start.


Imagine making your prospects feel like VIPs – ChatGPT can make it happen! Making your approach personal is the key to any potential buyers’ hearts, and with AI’s assistance, you can craft tailored messages that resonate with each individual. Address their specific needs, refer to their achievements, and watch your connections flourish.


Great salespeople are great listeners. With ChatGPT's data analysis capabilities, you can glean valuable insights from your conversations. Analyze customer interactions, identify pain points, and fine-tune your pitch for an impactful sales approach. Listen, learn, and ace the art of selling. Maybe even link in a bit of The Challenge Sales along the way...


Gone are the days of staring at a blank screen, struggling for the right words. With ChatGPT's help, brainstorming ideas can become a breeze. Draft compelling emails, create captivating content, and watch your sales materials come to life with ease.


Objections are a natural part of sales... but how you handle them is what sets you apart and stand the right way in a crowded marketplace. ChatGPT can equip you with ready-made responses to common concerns, empowering you to address objections with finesse and turn potential challenges into exciting opportunities.


Hopefully you’ve seen just a few tips that can help you embrace the power of ChatGPT to become an AI-powered sales hero. With creativity, personalisation, and data-driven insights, AI & ChatGPT can supercharge your sales efforts like never before.

The magic of AI sales enablement awaits ...


About the author

Phil Hobden is a Sales Leader, public speaker & podcast host with over 20 years of sales leadership experience who now works for a leading global technology business leading digital change across the accounting industry.

The views and opinions in this article are the author’s and may not reflect those of the business they work for.

Find out more about Phil Hobden on LinkedIn.

Keep up to date with the latest events, resources and articles.

Sign-up for the Engage Sales Newsletter