The Intersection of Generative AI and Sales Enablement

In this episode, our Event Chair Rachel Aldighieri is joined by Bana Kawar, Senior Sales & Revenue Enablement at Amazon Web Services.

Listen to this session to learn more how the intersection between Generative AI and Sales Enablement revolutionizes content creation, personalization, and predictive analytics in sales strategies. Get ready to elevate your sales game with insights and practical applications that redefine success in the modern sales landscape.

Rachel Aldighieri

DMA Managing Director

A business leader and marketing specialist with a passion for authenticity and diversity. As managing director of the DMA I work closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing. I'm responsible for leading the DMA's key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible Marketing campaign.

Bana Kawar

Amazon Web Services Sr. Sales Enablement Programme Lead

Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Leadership Enablement for Startups globally. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s and Involve foundations to support the next generation of leaders and is an active member in WiSE to empower women in Sales Enablement.

The Intersection of Generative AI and Sales Enablement

Rachel Aldighieri

Bana Kawar

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