B2B buyers have shifted how they buy. Old-school tactics like scripted sales pitches and cold calls just don’t cut it anymore (and can come across as desperate or, worse, creepy). Arm yourself with the tactics and technology to stop chasing after buyers and start making it easy for them to buy from you.
In this session, Michael Sadler, Senior Solutions Engineer at Showpad, will share insights into:
- Changes impacting the sales enablement landscape buyer-seller dynamic
- What the ideal B2B buying process looks like in today’s hybrid/remote world
- Why exceptional buying team experiences are becoming more important
- How to upskill your sellers to deliver a high-impact, analytics-driven, and buyer-led journey
