Every salesperson at any company should be selling a full suite of solutions to customer that help them solve business problems. So, if that doesn't happen, questions arise from executive leadership including, "How can the company get them to sell more? Why aren't the salespeople positioning all solutions? Why are only certain products being sold? Why are we not hitting our sales number?". These questions or issues are not unique to any one company, but I created a Certification program in 2020 with great results.