In this podcast episode, our host Raoul Monks, CEO and Founder at Flume Sales Training, sits down with Bana Kawar, Sr. Sales Enablement Programme Lead at Amazon Web Services to discuss the ins and outs of building an effective enablement strategy. They explore topics such as measuring the strategy's effectiveness, adapting to challenges, and the impact of emerging technologies like AI on the future of enablement. Tune in for valuable insights and helpful tips!