Upcoming Event
Future of SalesTech
As research reveals how much dead time occupies our workflows, those sales leaders that integrate technology within their enablement strategies can reduce staff turnover, increase morale and improve customer loyalty. The ‘modern’ customer has new expectations and a refreshed approach in their purchasing, so organisations must keep pace before customers discover they receive a better experience from tech-enabled businesses.
- In-Person Conference
- The Brewery, London
- Thursday 7th March 2024


Enabling our sales teams is now a crucial part of the buyer experience
The crucial role sales technology has and the influence it is having on the buyer experience is a story currently in the making. The tools a sales team require in order to stay competitive is paramount to the success of any business and technology is providing the opportunity to leap ahead of the competition. The changes that are coming are those that we must welcome, embrace, and foster everywhere – this is the Future of Salestech.
Key facts
ONE-DAY EVENT
30 EXCLUSIVE PRESENTATIONS
ROUNDTABLE SESSIONS
CASE STUDY PRESENTATIONS
400+ ATTENDEES
1-2-1 MEETINGS
WHAT TO EXPECT









TOPIC STREAMS
Aligning sales and marketing teams
With the opportunities created by technology advancing at a rapid pace, sales and marketing leaders must work in unison to create the best outcomes. Join this topic stream to learn how to ensure your sales and marketing teams work in a parallel fashion which leaders to a seamless buyer journey, whichever channel the buyer chooses to use.
Navigating the modern buyer journey
Research by Gartner shows that your sales reps have around 5% of a customer's time during their B2B buying journey. Coupled with multiple decision-makers, a lack of time and shifting digital buying behaviour, sellers need to work harder than ever to achieve success. This is reshaping the focus of sales organisations. This stream will help you navigate the evolution of the advanced buyer's journey, position yourself competitively and accelerate your chance of success.
Sales Enablement - Equipping Teams for Success
As sales enablement is a key business strategy to drive revenue growth in organisations, leaders must understand the best practices they can leverage to enhance the impact of enablement in their companies. In this stream, you'll learn: The best way to equip your sales team despite location, the key trends to stay ahead of your competitors when it comes to sales enablement, and how enablement drives consistent business performance.
Engaging buyers in the way they want to be engaged
The role of data in learning how each individual buyer wants to be engaged is transforming the sales industry. Gone are the days of 'one size fits all' and research shows that the ideal channel to reach customers depends heavily on whether they're making a first-time or repeat purchase. Multichannel customer engagement is shaping the future of sales and the digital channels that technology provides is equipping sales teams with the tools that they need. Join this stream to learn how to create a personalised customer engagement strategy that pays off.
Enabling Sales Growth Through Technology
The buyer journey is evolving and sales teams need sophisticated tech stacks in order to grow. Technology is enabling us to create a personalised buyer journey that involves numerous personas on accounts to cater for increasingly expanding buying teams.
Investing in and developing world-class talent
Research by McKinsey shows that 'getting the right individual in the right role' is a common pain-point for sales executives. This stream will look at how buyers are becoming increasingly sophisticated and tech-savvy, and how the most successful sales leaders are coaching their teams to develop a strategic mindset and advanced technical skills.
Power of Salestech and the Rise of Bring Your Own Device (BYOD)
Technology that powers and streamlines the sales process is improving in front of our eyes. Join this stream to enable your employees to securely access platforms on their own devices, improving response times and transforming sales engagement.
Top Trends in Remote Selling
With a world that’s constantly on the go and remote selling being at an all time high, join this session to learn how to best equip your sales team for success wherever they are.
Document Analytics
Want to see who’s viewing your documents, when, and what they’re interested in? This could help transform the success of your sales team. Join this stream to streamline your processes and save valuable time.
Social Selling Tools - Focus on Listening, Content Creation and Integration
Never underestimate the power of social – these key channels can integrate with sales technologies to help map your buyer journey, understand their needs and discover how buyers are interacting with your organisation. Join us to learn how to best use social channels in order to transform your sales techniques.
Innovating the Sales Process
Sales strategies need to continually evolve in line with both buyer expectations and the channels available in order to keep ahead of the game. Join this topic stream to learn from those at the forefront of innovative sales approaches.
Motivation - The Importance of Providing Proper Incentives at all times
A sales team can have all the tools and techniques available to them, but key individuals will never perform at their peak without the incentives and motivation that drive them to succeed. Join us to learn how to engage your sales team in order to enable them to be at their best.
Using advanced analytics to make better decisions faster
Over the coming years, the fastest-growing organisations will be using advanced analytics to address fundamental strategic issues, such as what sales opportunities to pursue, what resources to allocate to which accounts, and what behaviors to prioritise to drive sales productivity. This stream will look at how technology is shaping market leaders of the future.

Andrew Hough
Institute of Sales Professionals CEO and FounderFrom there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there.
He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide.
As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).

Michael Pawlyn
Lead Eden Project DesignerFor every problem we face, from generating energy to manufacturing materials, there are examples from nature to give us inspiration. Importantly, these solutions are often more profitable than traditional approaches, as well as radically reducing the impact on the environment. In his book Flourish: Design Paradigms for Our Planetary Emergency, he and his co-writer explore what is needed to make the essential shift from ‘sustainable’ (which often involves little more than mitigating negatives) to ‘regenerative’ design (which aims for net positive impacts).
Michael’s work includes a carbon-neutral method for regenerating waste and the revolutionary Sahara Forest Project which mimics the Namibian fog-basking beetle’s ability to create its own fresh water. The scheme has the potential to reverse the process of desertification in the Sahara and other desert regions as well as generating large amounts of renewable solar energy.
As well as advances in architecture, design, engineering and materials, Michael takes a broader look at innovation and the future. Given the fundamental importance of everything from office design to manufacturing technologies to transport for any business, Michael also considers the changes specific industries might face.
Michael Pawlyn represented Grimshaw as a Founder Member of the UK Green Building Council, advises national governments and companies on future policy and counsels the World Economic Forum on biodiverse cities. He has also founded his own architectural practice specialising in sustainable and biomimicry projects and started a global petition which commits all strands of the construction industry to take positive action in response to climate breakdown and biodiversity collapse.

Paz Patraglia
Uber Senior Manager - Sales Enablement & Ops (Uber Eats)
Karina Battaglia
Microsoft Sales and Marketing Enablement Lead
Katy Lambert
LinkedIn Growth Marketing Lead
Luba Reynolds
Adobe GTM & Sales Enablement Manager, EMEA&APACLuba Reynolds has impressive multi-decade experience in Tech Industry spread across Consulting, Sales, Go-To-Market strategies and Sales Enablement. She had multiple Lead Sales Enablement and GTM roles with Big5 Consulting, Large Tech Corporations (IBM, Adobe) and supported sales growth and strategy development for innovative tech startups as NED and via her Sales Expand company, collaborating with Government-supported business development Catapults. For the last 15 years, she has been focusing on effectives sales approaches, innovative sales strategies, effective sales enablement, sales technologies and the best ways of bringing new tech products on the market and improving enterprise sales growth levels.

Penny Meade
Virgin Active Head of Central Sales
Arup Chakravarti
Equifax Director of Sales Excellence
Georgina Beard
SEON Head of Sales Enablement
Rebecca Love
Sabio Head of Sales EnablementAgile and creative Head of Sales Enablement with expert knowledge of cloud technologies. Experienced in collaborating with senior leadership to develop, execute, optimise and assess enablement strategies from the ground up for international sales teams. Enablement expert with a passion for teaching and coaching sales professionals.

Andy Milton
Hitachi Head of Sales and MarketingFor over 20 years I've lead sales and marketing in businesses like Hitachi, T-Systems, Axial, Integralis and NTT.

Neil Hirst-Williams
SplitMetrics Head of Sales Enablement
Kate Philpot
Getty Images Senior Director, Global Sales EnablementKate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for Sales, Customer Success and Service training, coaching and enablement programmes, which support development of employee professional skills, product knowledge and systems understanding, as well as for function-level knowledge management.
Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She also spent several years in consulting, delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and, as well as a passion for enabling sellers and sales leaders, has a passion for all things diversity, equity and inclusion, being current Co-Chair of the Getty Images Multi-Culture Network ERG.

Francesco Federico
JLL Executive Director of Global MarketingEntrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.

Altaf Jasnaik
Oasis Investment Company Head of Strategy, Marketing & Transformation
Mina Bastawros
Airbus VP Creative & Digital Marketing
Anna Opochinskaya
Perkbox Head of Product Marketing
Karan Premi
New Statesman Media Group Head of Marketing TechnologyMarket Automation / New Customer Engagement / Brand Development
Accomplished, results-oriented, and conscientious leader with substantial experience designing and optimising marketing/business processes while overseeing marketing activities across multiple industries such as FinTech, Luxury and Healthcare.
Special talent for enhancing lead generation and corporate marketability using digital and marketing automated tools. Adept at leading multiple high-budget marketing campaigns for global companies and brands. Demonstrated expertise in turning brand strategy into operational activities. Skilled at generating global revenue and improving inbounds leads through global re-brand & marketing strategy.

Alex Hall
The Happiness Index Sales and Marketing Operations Manager10+ years experience in all things data, strategy, marketing, sales and operations within SAAS, digital publishing, digital subscription and recruitment businesses.
Specific expertise in CRM, web analytics, tag management, databases, marketing/sales automation, email marketing, paid media, data visualisation, systems integration and data strategy.

Noa Dekel
Harris Associates Head of MarketingNoa is a world-class marketing and brand strategist with over a decade of experience building powerhouse brands and driving exponential growth for B2B and B2C enterprises. She honed her skills studying advertising at Miami Ad School in the US and holds an MBA from the Berlin School of Creative Leadership.
Noa's award-winning campaigns have earned her industry accolades, including recognition from the prestigious Cannes Lions and Effies. She has worked for some of the world's top creative agencies and tech platforms, including Publicis Italy, Ogilvy Singapore, Facebook, and Instagram.
As a strategic thinker and skilled relationship builder, Noa is highly sought after by her clients and team for her unparalleled ability to provide actionable insights and creative solutions that remove barriers to growth. She has thrived in complex, multicultural environments, gaining valuable experience as the daughter of a diplomat.
Noa recently joined a leading a high- profile UK property investment agency and asset manager to head up their international marketing, where she brings her extensive global experience in data-driven marketing and creative brand building to elevate the industry to new heights with her awesome team.

Ali Lowry
Plum Guide Chief Brand Officer
Shankar Narayanan
UBS Head of Digital Platforms
Lauren Sudworth
PhotoRoom Head of Brand and Content
Ian Gibbs
DMA Director of Insight and Planning
Paul Gilhooly
6Sense VP, EMEA Sales
Peter Lämmer
Uptempo VP Sales EMEA
Winnie Palmer
Seismic Head of Marketing, EMEA
Rich Smith
Allego VP Sales
Katie Miles
Outreach Senior Sales Execution Expert
Radhika Shah
Momentive Experience Management Consultant EMEA
Peter Kelly
Crimtan Commercial Director (EMEA)“It was very well organised, the timings were very good, the section with the different providers was super interesting, and the service (food, drinks, etc) was remarkable.”Global B2B Senior Acquisition Manager, Deliveroo

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.


We understand how technology can change the game for revenue teams. It’s what led us to believe in the power of salespeople to drive innovation. Today, we’re a determined team on a mission to change the way companies engage with their customers throughout their lifecycle.
As hungry craftspeople, we’re obsessed with continuous improvement. Because we know that true champions have the will to break through walls, we have grit and perseverance. We are one with our customers, treating their pain and success as our own. We’re always honest with ourselves, our colleagues and our community.
Working at Outreach means being part of a family where we got your back, no matter what, helping you accomplish ever greater feats and celebrating with you. We take ownership — each of us is responsible for our collective success — and we expect you to represent your authentic self. We go out of our way to find different points of view that challenge our own because we find strength in diversity and inclusion.

Vidyard is built for business. Our platform goes beyond just video hosting and management. Connect with viewers through personalized video experiences. Explore analytical insights about your audience. Turn those insights into action through integrations with top enterprise tools. Prove the impact of your video programs.
Global leaders and industry pioneers on the Fortune 500 list and beyond rely on Vidyard to power their video strategies and turn viewers into customers.

Seismic provides sellers with market-defining tools and resources to sell smarter, work faster, and accelerate revenue.
- Boost rep productivity with Seismic’s time-saving Search, content personalization tools, and AI-driven content recommendations, so they can focus on closing the next big deal.
- Provide your buyers with meaningful digital experiences that drive sales cycles forward. Seismic provides a centralized location for sellers and buyers to engage and collaborate on deal relevant collateral throughout the entire sales cycle.
- Say goodbye to disjointed customer journeys. Seismic offers your whole go-to-market organization a single source of truth: all your best stories and all the must-have performance data in one place, so you can stay aligned, learn from what’s working and serve up positive experiences that boost revenue.

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Despite significant investments in MarTech, operational marketing hasn’t really evolved. Plans, budgets and projects still reside in disconnected spreadsheets and documents. Activity is not linked to strategy. Budgeting is a black hole.
To address this, Uptempo delivers marketing business acceleration, a new operating model that gives CMOs clarity on the financial and business impact of marketing campaigns and and the ability to course-correct, capture new opportunities, and fund innovation.
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Webeo is the number one B2B website personalisation platform. Their software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel.
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We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.
We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.
We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional.

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6sense reinvents the way organisations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance.
Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
6sense has been recognised for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. magazine, and Comparably. Learn more at 6sense.com.
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VENUE DETAILS
The Brewery
52 Chiswell Street, , London EC1Y 4SD





HOW TO GET HERE
Take the Northern Line towards Morden on the London Underground
Depart at Moorgate Station
Walk north on Moorgate/A501 for 7 minutes
Turn left on to Chiswell St
The Brewery will be on your left

Take the Heathrow Express to Paddington Station
Take the Elizabeth Line on the London Underground towards Abbey Wood
Depart at Liverpool Street Station
Walk West on Liverpool Street
Turn left onto Eldon St
Continue straight on South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

Take the Thames Link towards Cambridge
Depart at London Bridge
Take the Northern Line on the London Underground towards High Barnet
Depart at Moorgate
Walk North on Moorgate/A501
Turn left onto Chiswell St
The Brewery will be on your left

Take the Stansted Express to Liverpool Street Station
Head South toward Liverpool St
Turn right onto Liverpool St
Turn right onto Broad St
Turn left onto Eldon St
Continue onto South Pl, Ropemaker St and Moor Ln
Turn left onto Chiswell St
The Brewery will be on your left

Early Bird Price
SINGLE TICKET
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Single Ticket
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Free Ticket Applicable for Senior Individuals Working in Sales Enablement
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Not Relevant to Suppliers/Vendors to the Industry
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3 Halls of Case Study Content
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Event Networking
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Interviews
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Panel Debates
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1-2-1 Meetings
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Focus Groups
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Lunch Provided
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After-Event Drinks
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Registrations are subject to approval
Free
SUPPLIER TICKET
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For Suppliers
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Networking and Commercial Opportunities
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3 Halls of Case Study Content
-
Event Networking
-
Interviews
-
Panel Debates
-
Lunch Provided
-
After-Event Drinks
-
Registrations are subject to approval