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Modern Sales & Marketing: Automating Alignment and Empowering Buyers



In this episode our guest host Phil Hobden sits down with Luba Reynolds, Managing Director at Sales Expand to discuss:

- New ways of alignment marketing and sales

- New ways of sales and marketing automation

- Deal Rooms

- Lead Generations

- How to improve conversion rates

- Buyer Enablement

- Customer Journey

- Complexity of current Marketing Tech
Luba Reynolds

Luba Reynolds

Sales Expand Managing Director

Luba Reynolds has impressive multi-decade experience in Tech Industry spread across Consulting, Sales, Go-To-Market strategies and Sales Enablement. She had multiple Lead Sales Enablement and GTM roles with Big5 Consulting, Large Tech Corporations (IBM, Adobe) and supported sales growth and strategy development for innovative tech startups as NED and via her Sales Expand company, collaborating with Government-supported business development Catapults. For the last 15 years, she has been focusing on effectives sales approaches, innovative sales strategies, effective sales enablement, sales technologies and the best ways of bringing new tech products on the market and improving enterprise sales growth levels.

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