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Annual Awards

Engage B2B Awards

The Engage B2B Awards shine a light on organisational excellence in B2B Sales and Marketing and recognise individuals who have accomplished significant achievements within the fast-evolving world of technology within the B2B sales and marketing sectors.

  • Awards Ceremony
  • Victoria Park Plaza, London
  • Thursday 8th December 2022
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The NEW Engage B2B Awards launched in 2021. They follow the success of the Engage Awards, now in their 8th year and with 20 categories celebrating Customer and Employee Engagement excellence. The Engage B2B Awards shine a light on organisational excellence in B2B Sales and Marketing and recognise individuals who have accomplished significant achievements within the fast-evolving world of technology within the B2B sales and marketing sectors.

The glittering awards ceremony will take place on Thursday 8th December at the Victoria Park Plaza, where the overall winners in each of the 12 award categories will be announced.

Wondering if the Engage B2B Awards are for you? They are recognised by the industry as the only Awards programme recognising and celebrating excellence in both B2B Marketing and Sales.

Key dates for your diary:

Entry Deadline: 29th October at 23:59 (UK Time)
Finalists announced: 10th November 2022

Engage Awards 21-119

WHAT TO EXPECT

Engage Awards 21-148-1
Engage Awards 21-131
Engage Awards 21-63-1
Engage Awards 21-17
Engage Awards 21-29
Engage Awards 21-6 (1)

2022 CATEGORIES

Best Example of Marketing Engagement

This award recognises the organisation that has implemented a marketing strategy that has had a positive and significant impact on engagement – whether this was a long-term campaign or a one-off experience, this organisation will have measurable results and the experience will have made a positive difference to the organisation and the way it operates.

Best Brand Experience Award

This award recognises the organisation that has created a winning experience with their brand through their marketing efforts – whether this was a long-term campaign or a one-off experience, this organisation will have measurable results and the experience will have made a positive difference to the organisation and the way it operates.

Best Use of Data & Customer Insight in Marketing

The award recognises innovative activity underpinned by an audience-focused use of data that takes into consideration customer insight. We’ll be looking for work that demonstrates strategic thinking, originality and innovation in the creative use of data. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Best Use of Onboarding and Training

This award recognises the organisation that has implemented an onboarding/training programme to enhance staff knowledge, improve engagement and ultimately improve engagement within the organisation. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Best Example of Sales Enablement

This award recognises the organisation that has introduced a successful enablement strategy to make advances in their sales process. This could be in the form of new technology, new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best Lead Generation Campaign

This award recognises the organisation that has carried out an innovative activity that has resulted in fantastic lead generation, where leads have gone on to be nurtured as part of the sales pipeline. The impact of the campaign must be measurable and have made a positive difference to the organisation and the way it operates.

Sales Innovation Campaign of the Year

This award recognises the organisation that has implemented an innovative campaign in order to improve sales engagement. The impact of the campaign must be measurable and have made a positive difference to the organisation and the way it operates.

Best Use of Voice of the Customer

This award recognises the organisation that has introduced an effective, sustainable and successful voice of the customer programme that has improved its understanding and insight of customer behaviour. The implementation of the programme must be measurable and have made a positive contribution to the overall experience offering.

Sales Performance Professional of the Year

This award recognises an individual who has gone above and beyond within an organisation’s sales team and who has achieved fantastic results in accordance with their efforts. The professional’s performance must be measurable and have made a positive difference to the organisation and the way it operates.

Best Use of Marketing Technology

This award recognises the organisation that can showcase how the implementation of technology has transformed their marketing capabilities and has returned impressive results that tie into key business objectives. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Marketing Team of the Year

This award recognises the marketing team who have gone above and beyond to deliver excellence within their marketing strategies over the past year. The impact of the team must be measurable and have made a positive difference to the organisation and the way it operates.

Rebrand/Relaunch Campaign of the Year

This award recognises the organisation that can demonstrate a successful, customer focused re-brand or re-launch campaign that has increased customer perception and loyalty as a result. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment resulting in improved engagement, experience and performance. The implementation of this strategy must show measurable results.

Best Integration of Sales Technology

This award recognises the organisation that can showcase how the implementation of technology has transformed their sales capabilities and has returned impressive results that tie into key business objectives. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Lynzi Ashworth

Lynzi Ashworth

Aon Head Of Digital Marketing
Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.
Martin Hill-Wilson

Martin Hill-Wilson

Brainfood Consulting Founder
I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.
Pete Evia Rhodes

Pete Evia Rhodes

Simply Health Head of Customer Engagement
Karina Battaglia

Karina Battaglia

Microsoft Customer Success Manager
Karina Battaglia advises executives from global corporations in their digital workplace transformation journeys using Marketing, Change Management, and Communications concepts. She has helped organizations in Europe, the US and Latin America. Karina is an expert in hybrid workplace and leadership of remote teams. She holds a Global MBA from the University of Manchester, a Bachelor's degree in Marketing and certifications in Change Management and Digital Marketing. Karina is interested in empowering everyone to reach higher levels of productivity and fostering environments of inclusive leadership.
George Pastidis

George Pastidis

Ericsson Head of Sales Enablement Programmes
George is a passionate sales trainer, sales coach, sales enablement practitioner and learning & development consultant. George worked for more than ten years as a sales senior executive for major multinational companies in the telecoms industry such as Wind, Alcatel, Motorola and Vodafone. There he gained wide experience and deep understanding of the challenges of sales and account management of all kinds – business, consumer, consultative, transactional – in a fast-developing and increasingly competitive environment. He then headed Huthwaite International in south-eastern Europe and he actively participated in the business development and implementation of Huthwaite’s sales academies and projects in this territory. George joined Ericsson in 2013. Based in France, he was the Learning & Development Consultant in Market Area Europe & Latin America, leading Sales learning programs. George is a graduate in Economics and Business Administration from Elon University N.C, USA and he has been awarded the CIPD Advanced Level Coaching & Mentoring Certification. On April 1st 2018, George joined Sales Enablement of Group Function HR as Head of Sales Enablement Programs. He is leading today SET2WIN Ericsson Sales Proficiency Program. George is motivated, above all, by a passion to help people apply the right skills to produce increased revenue, better margins and stronger customer relationships.
Sam Robinson

Sam Robinson

Sage Director Sales Enablement UKI & AMEA
I started working life following the Billy Connolly mould of working in a shipyard, in my case as an electrician. Fancied getting into sales as at that time you got a free car! Had a successful selling career with Canon and Xerox before moving into training as part of the Xerox Management Development programme. I started to build a philosophy of performance under pressure whilst at ARM in Cambridge and went of to develop these principles during a 7-year stint at OpenText. This culminated in the development of the IMPACT performance programme. For the last 3 years I’ve built up the enablement function at Sage in the UK&I and Africa Middle East. The drive here was to make enablement a data driven business function not a training function.
Kate Philpot

Kate Philpot

Getty Images Senior Director, Global Sales Enablement
Kate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for company-wide Sales and Service training and enablement programmes, which support staff development of professional skills, product knowledge and systems understanding. Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She has also spent several years as a consultant delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and has a passion for all things DEI, being current Co-Chair of the Getty Images Multi-Culture Network ERG
Puja Rios

Puja Rios

Adobe Chief Revenue Officer
Puja Bhola Rios is the Chief Revenue Officer at Frame.io, a cloud-based video collaboration platform. Previous to Frame.io, Puja spent 7 years at Xerox and 13 years at CareerBuilder as their SVP of Enterprise Sales and Customer Success. While at CareerBuilder, Puja founded and ran her company’s Women’s Alliance, CareerBuildHER. In addition, she sits on the Executive Board of Bright Pink and prides herself on her work as a Chronic Pain advocate and blogger. She is the author of the Huffington Post feature blog, 'Me vs. Fibromyalgia,' as well as a contributor to Thrive Global, The Mighty, and New Life Outlook. Puja lives in Miami Beach with her husband and 2 dogs, JZ and RiRi.
Emily Shirley

Emily Shirley

Vistaprint General Manager
An accomplished business leader with professional and cultural exposure across four continents and a growing linguistic portfolio that already covers fluency in six languages. I have more than 20 years experience in business growth, company integration and turnaround, premium brand development and organisational change and bring particularly strong product experience in a wide variety of fields, coupled with a deep understanding of building online solutions.

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VENUE DETAILS

Victoria Park Plaza Hotel

239 Vauxhall Bridge Road, London, SW1V 1EQ – Lower Level 1

HOW TO GET HERE

– Take the Victoria Line Southbound towards Brixton on the London Underground


– Depart at London Victoria Station


– Walk south on Wilton Road for 100 metres and Park Plaza Victoria London will be on your left

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