By Viktorija Hartwell
When you read about Enablement as a function, you always hear that Enablement needs to be strategic. But what does it mean?
Of course, when we think of strategic enablement, the seat at the table with the executive leadership comes to mind, a dedicated budget, as well as having enablement included in GTM planning. That's fundamentals.
How does this translate into actually being strategic and how does this help with impacting the revenue?
5 KEY THINGS
Enablement is strategic when it has the reigns to complete the following, calling upon subject matter experts where required, with full leadership backing and commitment from people managers and customer-facing teams:
Strategic enablement only begins with having the seat at the table. True strategic enablement is given an opportunity to deliver results.
ABOUT THE AUTHOR
Viktorija Hartwell is a teacher turned salesperson, turned enablement practitioner. She moved to the UK back in 2010, gained a teaching degree and transitioned into sales after a stint of teaching, finding passion in Enablement. She was nominated Top 50 Enablement Professionals in Sales Enablement Ones to Watch report 2023 and currently works as an Enablement Consultant to small, medium and enterprise businesses.